
The uniqueness of the label lies in the incorporation of Mexican and Latin American folk art onto their range of products, from silk scarves to handbags which are coveted by any fashion-forward crowd of Mexico and in Miami as well, where the brand has its presence through a boutique.
The first Pineda Covalin collection was based on the Mexican ancient mythology, nature, architecture and pre-Hispanic figures. There's even a scarf with the image of Frida Kahlo, Mexico's celebrated painter, printed on.
“We wanted to create something wholly different in quality that offers a new level of sophistication. Something that, unlike handicrafts, was fashion-led yet Mexican, with its inspiration in our rich pre-Hispanic roots. We wanted to find a new way to promote our culture through fashion and design,” explains Ricardo Covalín, co-founder of the label.

One of the Mexican retailers that carries the brand is El Palacio del Hierro, a top notch department stores favoured by most Mexicans. Surprisingly, the birth of Pineda Covalin has elevated the "Made in Mexico" status in the eyes of the fashion fans around the globe.
“Ironically,” says Covalín on the greatest challenge faced by them, “our greatest challenge has been convincing the Mexicans themselves.”
There are no further plans for expansion in Asia, which means that Asian fashionistas who wanted a piece of Pineda Covalin will have to travel to Mexico to own a piece of Mexican coveted yet fashionable art. Besides, nothing is impossible if you're in love with fashion!
*Photos by Ultrafemme Group.