Beckham Heats Up The Traffic!

Now, there are more than one reason for ladies to subscribe men’s fashion bible like GQ and Details. Why? Because David Beckham is on the Emporio Armani Underwear ad campaign!

Shot in black and white by renowned photography duo Mert Alas and Marcus Piggot at the renowned Malibu beach of LA, one of the famous Californian beaches where celebrities are known to have their multi-million mansions there, the campaign features the sexy and world-famous Brit soccer player working out in nothing but scanty Emporio Armani men’s undies.

To officiate the campaign, Macy’s San Francisco was chosen to be the venue with 6000 curious crowds flooding the storefront area. But amongst the sea of humans, particularly his die-hard fans, only hundreds who bought the Emporio Armani undies were given the money-can’t-buy privilege of meeting the man on the giant billboard himself – the supreme David Beckham.

Dressed in crisp grey Giorgio Armani suit, the event that took place on the recent 18th June saw Beckham addressing his opening speech in front of the anticipating and cheering crowd.

Alas, the moment of truth has arrived and the billboard was revealed. Of course those who didn’t witness the ceremony could imagine how hysterical his female fans could be during that period.

Apart from the US, the Emporio Armani Underwear ad campaign featuring David Beckham will be made available in other major chic cities around the world including New York, London, Milan, Rome, and also Paris.

In Asia, Tokyo, the Japanese modern-day capital where Beckham-mania thrives among its fashion-forward women and youth, will also be included in the list.

Besides being positioned in high-traffic areas where women drivers (and gays) would stop in the middle of the beeline just to gaze at his precious crotch, the new ad campaign too is schedule to grace glossy pages of esteemed fashion bibles worldwide. In the US, the autumn/winter campaign featuring David Beckham will debut in the August issue of Vanity Fair.

So, the big question here is – will DBKL allow Mr. Beckham flaunting his asset in the scintillating Armani undies ad campaign on Kuala Lumpur skyscrapers or Pavilion’s façade? Oh dear, unless the mayor is me, then just keep on dreaming!

Emporio Armani Underwear Collection Fall/Winter 2008 collection is slated to be in stores starting July onwards for Europe and August in United States. Price starts from 18.50 Euros / $12.50 USD onwards.

*Photos by Armanipress.com.