Anya Hindmarch for Target

Looks like there will be a fleet of stretch limo and flashy cars (most probably Bentleys') lining at the main entrance of Target (Tar-ghey according to the discerning fashionistas) stores all across America coming next month.

Why? Believe it or not, UK's celebrated bag designer Anya Hindmarch, yes the lady who gave us that contagiously hip "I'm Not a Plastic Bag" and "Be A Bag", will be launching a line of limited edition handbags designed exclusively for the Minnesota-based mass retailer.

The collaboration, which is the first for both parties, will see Hindmarch creating a series of handbags that incorporates her classic design aesthetics with unbelievable (or better, reasonable) price.

Hindmarch, whose highly coveted bags are often seen in the arms of top-notch celebrities and devout fashion devotees around the globe, was chosen by Target because she has the ability to "create luxurious collection while staying true to her keen sense of craftsmanship," says Target's Senior Vice President Trish Adams. "Her collection offers a chic yet sophisticated assortment that any woman will use for years to come, and all at an exceptional price."

Sophisticated and elegant, the one-off collection consists of satchels, clutches, and shoulder bags immersed in Hindmarch's classic working palette -chocolate, gold and black - and classy patent finish. To bring forth the sense of glamour, the chic silhouettes are further enhanced with the touch of French binding that is rich in texture and drenched in contrasting hues.

But the best part is yet to come. Instead of forking out some RM 3500.00 on a bag or perhaps up to RM 42 000.00 for a large Bespoke Ebury bag in matte crocodile, the Anya Hindmarch for Target collection will only cost you less than the figures mentioned above.

Translated, that should be around $19.99 to $49.99 (approximately RM 68.19 to RM 170.52) only! The perfect price point for a valuable style investment.

Anya Hindmarch for Target Limited Edition handbag collection will be making its debut at Target stores across United States and also on Target.com starting 12th October till 26th December 2008.

*Photos courtesy of Target.

Anya Hindmarch for Target - to locate the nearest Target store or to learn more about Anya Hindmarch's limited edition collection, visit Target.com.