Rockin' KL with Style ... Melium Style Rocks 2008

KL’s flashy party scene is back in high spirit this month. Since the first week of the month, which marked the end of Eid to this week, I’ve been literally swamped with invitations to, what else, fashion events.

Last Tuesday, one of Malaysia’s top fashion conglomerates, the Melium Group threw a fabulous fashion bash for the discerning fashionistas called Melium Style Rocks. Held in the Ministry of Sound’s Euphoria at Sunway Hotel and Resort, the event, which coincided with the ongoing Malaysia International Gourmet Festival, was attended by hundreds of Malaysia’s prominent fashionistas all dressed up to their nines.

Modelled after the infamous Fashion Rocks event in the UK, the event was not merely about celebrating fashion at its best, but it also denotes a strong synergy between style and fine dining that always go hand-in-hand in the high society world. Though the weather was a little bit balmy and damp, it did not stop the privileged party animals, jetsetters and media members from making their grand entry into Euphoria, one of Klang Valley’s club du jour for the grandiose-filled fashion event of the year.

Although the invitation stated that the party started at 10.00 p.m., most fashionistas, including me, decided to turn up early to avoid the crowd. On the red carpet, photographers were lining taking our photos against the long MOS Euphoria hoarding.

Inside, a long runway stretching across the vast dance floor was built with Melium brands being projected all over the place. To lessen the hassle, five themed bars were set on both floors serving free-flowing drinks of all sorts, including Veuve Cliquot bubblies.

Unlike other fashion shows that I have been to, I have to admit that Style Rocks is well-prepared and executed. Though huge turnout means lack of space to move around, thanks to Euphoria’s spacious layout, everybody got the chance to breathe and mingle. Okay, back to the event.

The show started somewhere around 11 p.m. with Marion Caunter as the emcee (I forgot the name of her co-emcee, a guy) welcoming us party animals and rabid fashion devotees to the party. Marion and her co-emcee looked absolutely stunning and guess what they were wearing? The current AW08 looks by the über-chic fashion label Just Cavalli.

Post Dato’ Farah Khan (she looked absolutely gorgeous as usual) and Dato’ Steve Day welcoming speeches, the glamorous (or should I mention 'riotous' as well?) evening kick-started with a special catwalk show by Malaysian celebrities, royalties, and top-notch socialites.

Dressed in garbs by Melium Group brands, the catwalk show was opened by no other than the incredibly stylish Datin Ezureen Tunku Yaacob. The current muse of Farah Khan awed the supportive fashionable crowd by confidently sashayed on the runway wearing an Emilio Pucci long-sleeved printed dress with boat neck and a cropped fur jacket.

Other celebrities and social figures who were given the honour to do the catwalk were celebrity stylist Alex Eu, Hitz.TV VJ and deejay Serena C, YM Tunku Mohamed Alauddin bin Tunku Naquiyuddin and wife, as well as Amazing Race Asia duo, actress Ida Nerina and heiress Tania Khan just to name a few.

There were a couple of debutantes too making their appearance on the runway. Done with the exclusive catwalk show, guests then were treated to a full-length fashion show where for the first time; all Melium Group brands were gathered and presented into one single show!

Catching the most of my attention that night were provocative garbs by D&G, Galliano, CNC by Costume National, Ferre, Yves Saint Laurent, Hugo Boss and K by Karl Lagerfeld. Farah Khan’s current autumn/winter pieces too, which were richly sequined fared very well too among the fashionistas.

But of course, I couldn’t agree more that it’s always the exciting yet vibrant timeless prints from the Prince of Prints (Emilio Pucci’s well-known moniker among fashion editors) that outshine the rest. Word has it that Melium is going to open a Pucci store in Jakarta next year. So double cheers to both Melium Group and Emilio Pucci!

By midnight, the fashion show ended with all the models sashaying on the runway amidst loud cheer and applause of approval from the fashionistas. Though my heart longed to stay there for a while, I and friend Emi left early to avoid huge traffic. However, I must say that Style Rocks was one of the best fashion events I had ever been too and the Melium Group knows how to throw good parties, just like their Hugo Boss event that I attended a few months back.

Therefore, I’d like to thank Ferhat and his PR/Events team for inviting me to the fabulous event of the year and of course, to Dato’ Farah herself for being a wonderful yet fabulous hostess that evening.

*Photos taken by Emi and Me.

Melium Galleria – Ground Floor, Suria KLCC, Jalan Ampang, 50088 Kuala Lumpur.