Chloé makes her presence clear ... in LA

Melrose Place has a new resident and her name is Chloé. She is neither a Hollywood celeb nor a Beverly Hills prominent social party crasher, but to be exact, it’s a Chloé standalone boutique.

Located at one of the renowned shopping areas in Los Angeles, the arrival of this quaint meets über-modern chic boutique definitely elevates Melrose Place status as the must shop shopping destination in the City of Angels.

Designed and developed by the London-based firm Sophie Hicks and Associates, the Los Angeles boutique is quite distinctive compared to her other sisters around the world in terms of the store layout and feel.

First, it is divided into two separate buildings (one single storey and the other is two-storey) and two, it is surrounded by natural environment element, which is a beautiful jasmine garden at the private courtyard.

As you step into the store, the feel that you get is truly and authentically West Coast with bright, luminous aesthetics plus liberal usage of natural lights via skylights and eight-foot windows.

The interior walls are of 3D materials with abstract cut-out designs while signature elements such as white Italian marble floors, white leather couches and chairs, beautiful brass fixtures and oversized mirrors imported from Italy all correlate with the current design concept for Chloe stores worldwide. In addition, rose gold fixtures are used for merchandise display purpose.

And as usual, a store opening is never complete without a grand party to herald its arrival. Held at the Milk Studio, the party was attended by a bevy of Hollywood who’s who, A-list celebrities, and socialites. Of course, Chloé die-hard fans were there too!

Among famous faces spotted at the party (and head to toe in Chloé spring/summer 2009 pieces) were supermodel Amber Valetta who just made a grand comeback recently, actress Camille Belle, Matthew McConaughey’s significant other Camilla Alves, model/actress Molly Sims and actress/designer who shares the same name with the brand itself, Chloe Sevigny.

Of course, gracing the event that evening would be Ms. Hannah MacGibbons, who looked absolutely great in her own creations, culled from the current spring/summer 2009 collection.

Chloé spring/summer 2009 collection (ready-to-wear and accessories) is available now at all Chloé stores and selected multibrand retailers worldwide.

*Photos courtesy of Chloé.

Chloé - 8448 Melrose Place, Los Angeles, CA 90069 Tel: (323) 602-0000