Thursday, August 10, 2006

Find your Insolence

Parisian cosmetic giant and parfumer Guerlain introduces its latest addition to the brand's long-spanned perfume portfolio called Insolence. The perfume has a fruity yet floral scent that is enough to bring out the three facets of a female insolence, namely extraverted and daring, brilliant and sparkling, radiant and sensual.

It is concocted from a mixture of violet, orange blossom, rose for the top note, Red berries, lemon, bergamot on the middle note and iris, musk, woody notes for the bottom note. To bring out the power of Insolence, Guerlain chose Hollywood actress and Golden Globe winner Hillary Swank.

Swank, who won an award for her performance in Boys Don't Cry and Million Dollar Baby starring beside legend Clint Eastwood was chosen by Guerlain to front the ad campaign for the perfume not only for her award-winning performance but also for the qualities that she has to befit the Insolence woman.

For the ad campaign, Swank will appear stark naked in both electronic and print ads. For the TV spot commercial, Swank is seen dancing naked and swirling around. Asian fans be prepared to get upset. The TV spot ad might not get into our TV screen due to the heavy censorship rules imposed by the Asian government but maybe the print ad might give it a go.

Anyway, Insolence will be out in stores later this year and will be available at all Guerlain concessionaires in leading department stores.

*Photo by Guerlain.

Guerlain - Available at all leading department stores and duty-free stores.

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