Monday, March 12, 2007

Jennifer Hudson is the new face of Avon's Imari

World's largest direct-selling cosmetic, fragrances and lifestyle product manufacturer Avon Products, Inc. is proud the announce the appointment of Oscar and Golden Globe winner Jennifer Hudson as the new face of its top-performance women's fragrance Imari.

Hudson's endorsement on the fragrance line includes the new Imari Seduction fragrance that is scheduled to be launched on August 2007 in the United States, Puerto Rico, Canada, and Dominican Republic.

"We are thrilled to partner with Jennifer Hudson at this very exciting time in her career," said Liz Smith, Executive Vice President, President North America and Global Marketing. "Avon is a company dedicated to empowering women and we believe that that our Avon representatives and their customers will be truly inspired by Jennifer's dream-come-true success story."

"This is an honor for me and very flattering," said Hudson. "With the
success of 'Dreamgirls' and now an Oscar, it's been an incredible few months. And now, to partner with Avon is really a dream come true for me. It's exciting to be representing the Imari brand, which really embodies confidence and femininity."

Hudson, the former American Idol participant who recently won the Oscar for Best Supporting Actress for her show-stopping performance in "Dreamgirls", will serve as the face of Imari under the new agreement. She will make her first Avon appearance at the unprecedented Global Summit for a Better Tomorrow, presented by the Virtue Foundation in partnership with Avon at the United Nations in New York City.

Held on the eve of International Women's Day, the event will spotlight women's rights issues worldwide, and will mark the creation of the Avon Hello Tomorrow Fund to benefit women worldwide who are making a difference in their communities.

The rollout of the new Imari Seduction will be supported by a national print advertising campaign in the United States. Hudson will also appear in the company's brochure for both the classic Imari scent and the new Imari Seduction, which is distributed through Avon Representatives to over 15 million customers bi-weekly.

Imari Seduction, a Fruity Oriental, is a blend of luscious plum and purple orchid with tantalizing hints of warm vanilla, amber and musk. It will be offered by Avon's 650,000 Representatives in the United States, Canada, Puerto Rico and the Dominican Republic as well as through the company's website,

*Photo by China

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