Tuesday, March 06, 2007

Stay 21 Forever ... If You Wish!

My girlfriends (not THAT girlfriends mind you) are so in love with Forever 21. They have everything from shoes to clothes, sunglasses and even headbands!

Well, if you're still new with the brand, Forever 21 is a Stateside-based label that caters to the style-conscious and fashion-savvy shoppers who wants to look and be looked in the latest garbs without breaking their piggies.

Originally known as Fashion 21, the brand started out a 900 sqft. store on Los Angeles's Figueroa Street and was opened on April 21st, 1984. The store was a success as it earned $700 000 in sales at the end of its first year and later, a new store is open every six months while the name was changed to Forever 21, which remains till today.

Forever 21 opened its first non-California store at the Mall of Americas in Miami, Florida, which is one of the biggest malls in the United States and the world. By 1997, the total of Forever 21 stores opened in United States were 40 and the brand continued to expand its wings to new markets of Canada, Middle East and South East Asia. In Malaysia, the brand made its presence at One Utama Shopping Center since 2004 while in Singapore, Forever 21 has recently opened its second store in the city-state at the new uber-chic VivoCity.

For Spring 2007, Forever 21 is offering you a re-visitation to its glorious days of the 80's and 70's when Los Angeles's fashion scene thrives the most.

Dressy tops like tunics in various prints and bold colors that represents the iconic era when Madge and Cindy ruled, classy and fun dresses such as Giselle dress, a patterned dress with satin trim along v-neck collar and hemline, or an array of bottoms that ranges from boy shorts, flared skirts, sexy fishnet tights and suspender pants in plaid.

If you are into accessories, Forever 21 has so many to offer and you might be dazzled by its extensive collection. My favorite of the season is of course the sunglasses collection. With oversized Jackie O and aviators making their comeback to the scene, the choices here are eclectic and I've no idea which one should I buy. More interestingly, the sunnies are priced at $5.80 (RM 20.40) and $4.80 (RM16.90) respectively. Other accessories offered are hair accessories, belts, handbags and shoes.

So, if you're dying wish is to stay young forever and want to save more just to but another Louis Vuitton tote to tote at your company's Christmas party this year, then start visiting Forever 21 outlets now.

*Photos courtesy of Forever 21

Forever 21 - F313A/315, First Floor High Street, 1 Utama Shopping Center, Bandar Utama Damansara 47800 Petaling Jaya, Selangor; Unit 01-69/70/71/72, VivoCity, 1, Harbour Front Walk, Singapore.

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