Thursday, July 19, 2007

Gwen Sues Forever 21

Fashion diva and singer Gwen Stefani made fashionable headlines on newspapers in United States last Tuesday by suing American clothing retail chain Forever 21 for trademark infringement.

In the legal papers filed at Los Angeles court, Gwen's legal representatives claimed that the brand stole the designs of her secondary fashion label, Harajuku Lovers, which sits under the same umbrella as her bestselling label L.A.M.B. and demanded for a jury trial.

Not only the company took the heart/box logo of Harajuku Lovers but they also altered the logo and the brand name by replacing them with Forever Love. Even though it has remodified, the logo still retains its uncanny resemblance to the original one, which is owned by Gwen Stefani and her Harajuku Lovers label.

Such modification, according to Gwen's legal papers, is inconspicuous and the consumers, especially her fans who bought the item would be likely unnoticed. To add the salt to the injury, the tagline - A Fatal Attraction to Cuteness - was erased from the logo as well.

As a result, Harajuku Lovers suffered continuous damages on its business reputation and the plaintiff (Gwen and Harajuku Lovers) is seeking for monetary and punitive damages, as well as the profits earned by the company from selling the products that bears the infringed trademark.

The Harajuku Lovers is Gwen's second fashion and accessories line prior to her bestseller L.A.M.B. The second line was launched in 2005 to coincide with her sellout Harajuku Lovers tour. Today the line is available in United States, Canada, and Asia.

*Photos courtesy of Gwen

Harajuku Lovers @ Queens Couture
- #04-41, The Heeren Shops, Orchard Road, Singapore 238855

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