Monday, November 05, 2007

Enchant Me ... Estee Lauder Private Collection Tuberose Gardenia

Apart from being the queen of cosmetics and skincare, the late Estee Lauder is also known for her fair share in the fragrance industry, with most of her signature scents took place on global women's dressing tables.

From the classical Youth Dew that catapulted her brand into one of the most sought after beauty and scent brands in the world to the sensuous wafts of Pleasures and Beautiful, her legacy is continued today by her grand daughter Aerin.

A beauty in the class of her own, Aerin does not merely inherits her grandmother's beauty but also her wittiness and no-nonsense approach in business with her, New York's most prominent social figure helming the post of Senior Vice President and Creative Director of Estee Lauder.

Like the late Estee Lauder, Aerin too has a strong fondness in scents and continuing her late grandmother's legacy, she conceived a private collection of scent for herself and close friends.

Known as the Private Collection Tuberose Gardenia, the special fragrance was created by combining the scents of two magnificent flowers - tuberose and gardenia - into a bouquet of neroli, lilac, and rosewood on top, surrounded with Orange flower, jasmine and white lily at the heart and followed by carnation and vanilla bourbon for the base that simply spells luxury and elegance. Fresh is the word and for those who are in love with fresh scent then this is the ultimate choice fragrance that you should wear.

"The new Private Collection was designed for the modern woman of today who understands that simplicity is and will always be the purest form of luxury and elegance," says Aerin Lauder, who was thrilled to share it with women around the world, on her latest scent collection.

Adding attraction to the collection is the packaging. The fragrance is packaged in two similar bottles with distinctive caps.

The parfum spray, known as the jewel of the collection, features sleek golden cap embellished with semi-precious stones such as aventurine, yellow and green jade, citrine, lemon and mustard stones which bears different shapes, creating a sense of uniqueness to the bottle cap.

For Eau de Parfum spray, the hammered gold-textured cap was inspired by a necklace which she inherited from her late grandmother.

Also available in the collection are limited edition solid perfume compact, brush on powder compact, and mirror compact designed by Aerin Lauder and features the same natural semi-precious gems embellishing the golden casing.

The new Private Collection Tuberose Gardenia bejeweled-capped parfum spray and limited edition items are available exclusively at Parkson KLCC and Parkson Pavilion, while the Eau de Parfum spray and scented body creme is available at all Estee Lauder concessionaires across Malaysia.

*Photos courtesy of Estee Lauder.

Estee Lauder - Beauty Hall, Parkson Pavilion, Jalan Bukit Bintang, 55100 Kuala Lumpur; Ground Floor, Parkson KLCC, Suria KLCC, Jalan Ampang, 50088 Kuala Lumpur.

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