Thursday, March 13, 2008

Granoff ... Elegance in Menswear

For fashion-forward menswear connoisseurs, the name Granoff may not ring the bells in your ears.

But in Bosnia, where the brand originated from, Granoff stands on par with the high-end menswear labels of the world namely Brioni, Canali, Emenergildo Zegna, as well as the tailors of London's Saville Row.

A family-run business that's steep in history, Granoff can be simply touted as Bosnia's leading menswear brand though it may not be recognized worldwide unlike other menswear brands originating from its closest neighbor Italy, which is separated by the Adriatic Sea.

Catering to the cosmopolitan group, Granoff's modern and elegant suits are made for impeccable dressers who highly values superior quality with high sense of individuality.

Taking quality as its mantra of success, Granoff prides itself by using only high-quality Italian fabrics made from natural fibers to create its classy suits, with much of the fabrics are custom made according to Granoff's own set of standards and requirements.

Fully combed cotton produced by Monti, a company well-known for its high-quality combed cotton materials are used to create its immaculate mens' shirt while its silk-based accessories range such as neck ties are made from Italian silks procured from top-notch silk producers in Italy namely Seta Tessuto, Giussani, and Canepa.

Apart from ready-to-wear suits, Granoff also offers 'su misura" or made-to-measure service for its clients with every phases of productions are carried out according to its golden rules of tailoring while tumultuous inspections are performed on the fabrics.

Once the suits are completed, they will be couriered overnight to every corners of the world, thus enabling its clients to wear them on the next day.

With its growing popularity among international menswear afficionados especially in Malaysia, Granoff is expanding its wings outside Bosnia and Europe with the opening of its first store in Malaysia.

Located at The Gardens, Mid Valley, the store offers a complete array of refined and sophisticated Granoff products and is set to take Malaysia's refined menswear scene to a higher level.

Therefore, visit the Granoff store today and discover for yourself the new elegance and modern refinement of European menswear.

*Photos by Granoff.

Granoff - The Gardens at Mid Valley City, Lingkaran Syed Putra, Bangsar, Kuala Lumpur.

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