
First, the V word (vulgar) has been gradually wiped out from the brand’s thesaurus (remember the 2003/04 ad campaign featuring Carmen Kaas sporting G-shaped pubic hair?); second, Tom Ford’s overzealously sexy image has been toned down to a safer level, thus making the back in favour among conservative fashionistas; and third, the departure of sexy, beefy male models from its runway shows in Milan since the past few years.
Although some Tom Ford-era Gucci fans may find it awkward or better still, not sexy, the moves taken by Giannini have bore million of dollars in profits for the fashion house since Ford’s departure from the brand three years ago.

During the recent 2009’s spring/summer menswear collection presentation in Milan, Giannini brought forward the classic boho chic and 70’s feel into Gucci’s menswear collection.
Though the move was quite different the lazy and laidback summer styles adopted by rival brands like Burberry and Versace, it did generate lots of interests from fashion authorities since boho chic elements in menswear is always a “once in a blue moon” occurrence.
Kicking off the show were suits in fluorescent colours paired with matching sneakers. Worn with a floral print shirt and a skinny tie in solid blue, this suit not only suitable for parties or clubbing.

Stripes and a cool mix of sombre and happy colours aside, boho chic ruled the runway with bohemian-styled biker jacket in degrade tone of brown or sand, worn over a bubblegum purple (sort of) coloured cardigan and a solid blue t-shirts.
Looks like Gucci men are bringing back the overlayering art that has always been exclusive to fall/winter in the last few decades. Complementing the look is a classic long strap messenger in python print.

If simplicity is your thing but with a dose of hotness, then look no further for a see-through knit sweater with large round neck and paired with an electric blue tank top. Err; I think sans tank top would do pretty well.
Gucci spring/summer 2009 menswear and accessories collection will be available at all Gucci stores and selected multi-brand boutiques by early next year.
*Photos by Marcio Madeira/men.style.com
Gucci – 2nd and 3rd Floor, Couture Pavilion, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur; Adorn Floor, Starhill Gallery, 181 Jalan Bukit Bintang, 55100 Kuala Lumpur; Ground Floor, Suria KLCC, Jalan Ampang 50088 Kuala Lumpur.
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