Saturday, July 12, 2008

Seduced by John Galliano

John Galliano fans get ready to be thrilled. The world’s most sought after and beloved enfant terrible couturier for Dior cum the most eccentric and creative fashion designer the world has ever seen will be launching his first signature fragrance for his die-hard femme fans this year.

Simply known as John Galliano, the fragrance infuses the sweet and intoxicating smells of flowers, with the British-synonymous roses, classic peonies, iris and violet.

Layered with the designer’s trademark romanticism, Galliano and the perfumer team conducted a total of 360 tests before attaining the right scent and feel of his highly anticipated debut fragrance.

Pouring the fullest of passion and creative juice into the fragrance, Galliano draped the flacons with real fabrics and drew some sketches.

Of course, theatrical elements, which have been the staple of his designs, were thrown into the design process. For example, the flacon’s neck has been treated with collars from his first graduation collection called Les Incroyables.

As for the outer carton, Galliano created a collage featuring the face illustration of model Guinevere Van Seenus being heavily powdered, reminiscent of his Oriental-inspired spring 2007 couture show for Dior.

A variety of fabric remnants, ranging from sheer chiffon to luxe satin then scattered around the image, resulting a romantic vision of Galliano woman. For marketing purpose, two ad campaigns have been created - one for international and one for the Middle East market.

Although his admirers could not wait any longer to have their hands on the fragrance, there is something they should know.

For the first 12 months starting this year, only 3000 retailers around the world will have the privilege of selling this most wanted and waited signature fragrance by a legendary couturier of the century. Global distribution is scheduled to take place somewhere within next year.

But if you insist, you are most welcome to make a journey halfway around the world to Harrods in London, where the fragrance will be exclusively available on shelves at the end of this September.

But don’t expect Galliano would come cheap because a 100ml EDP will set you back €100 or roughly RM500 a bottle. But for a veritably couture fragrance by a supreme couturier himself, every single drop is worth buying!

*Photos courtesy of Womens Wear Daily (WWD) and Alessandro Lucione/

Harrods – 87-135, Brompton Road, Knightsbridge, London SW1X7XL

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