Sunday, December 21, 2008

Beauty By Clinica Ivo Pitanguy

In Malaysia or some Asian countries, the name Dr. Ivo Pitanguy may never ring the bell among local plastic surgery-sta. But in other parts of the globe, especially North and South America, there are two big excuses jetsetters tend to give when they wanted to the leave the town for Rio – either they are heading to bikini-clad Ipanema beach or a week of serious nip and tuck at Clinica Pitanguy.

Founded in 1963 by Dr. Ivo Pitanguy or full n
ame Ivo Hélcio Jardim de Campos Pitanguy, the clinic has been frequented by a host of VIPs, celebrities and jetsetters from all over the world. Housed in a 19th century building in Rio de Janeiro and surrounded by lush vegetation, the clinic, also known as Clinica Ivo Pitanguy is also fully equipped modern surgery amenities such as four fully-equipped operating rooms, an intensive post-anesthetic recovery therapy room, six rooms for outpatient care with post-operative support and complete pre-operative checkups.

Though Dr. (now professor) Ivo Pitanguy is no longer practising cosmetic surgery, Clinica Ivo Pitanguy still remains one of the top choices for beauty-conscious jetsetters to have their corrective or cosmetic surgery done. Apart from the highly sought after world-class service plastic and corrective surgery treatments, Clinica Ivo Pitanguy too has expanded its wings into the prolific beauty and healthcare market with the launch of its cosmetic care called Beauty by Clinica Ivo Pitanguy.

Divided into two, which is the PreVious collection and Body Care, the Beauty by Clinica Ivo Pitanguy is formulated in accordance with ethic and the best cosmetic practices to meet the high standards set by Clinica Ivo Pitanguy. Among others, the ingredients used are sourced from the nature and rigorously chosen based on two main criteria: scientifically proven efficacy and safety.

Furthermore, every Beauty by Clinica Ivo Pitanguy product is said to contain extracts of Centenella Asiatica or Pegaga, an herbaceous plant native to Southeast and South Asia notable for its outstanding effectiveness in ironing out the wrinkles off the face.

In the PreVious line, the skincare collection consists of nine products, which are dermomask for rejuvenation and skin renewal; exfoliating powder for facial cleansing and scrubbing; eye-contour lifting gel for flaws around the eyes’ area; the face lifting cream, light gel-cream instant lifting cure; lifting serum for ultimate lift and lightening serum for fighting age spots; neck lifting formula for smoothing wrinkles on the décolleté area and last but not least, the rich yet not greasy Rebalancing Formula for fine and dry skin.

For BodYcare line, six different products were created to fulfil the needs of youth and beauty of a mature skin. Each product of this line contains at least one specific Brazilian plant extract that targets a specific concern to provide a tailored anti-aging response.

What’s more, the unique anti-aging complex discovered by the scientific team of Clinica Ivo Pitanguy in the heart of Amazon also helps empower the BodYcare collection. The BodYcare line includes exfoliating gel for double skin exfoliation; total firming formula crème for skin firming and regeneration; Hands Beauty Formula crème for moisturizing and protecting your hands; Legs Beauty Formula gel for enhancing tissue’s exchange and the elimination of fats and excess water; Bust lifting crème that gives your bust dramatic sculpting and lifting effects; as well as the hydrating and revitalizing Hydration and Energy Balm.

Wholly manufactured in Europe, the Beauty by Clinica Ivo Pitanguy has taken the global beauty world by storm and can be found at leading departmental stores around the world. So, give your skin a special treat this Christmas from one of the world’s leading plastic surgery practitioner – Professor Ivo Pitanguy.

* Photos courtesy of Beauty by Clinica Ivo Pitanguy and Clinica Ivo Pitanguy.

Beauty by Clinica Ivo Pitanguy line is available now at Neiman and Bergdorf

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