Wednesday, September 30, 2009

Gucci SS10 Ready-to-Wear ... A Sci-Fi Meets Cultural Experience

When I first saw Frida Giannini’s spring/summer 2010 womenswear collection for Gucci – sci-fi bodycon silhouettes with properly positioned cutouts, shiny slick back hairs, aviator shades and strappy sandals, I immediately thought of Rihanna. Amber-Rose? I guess not.

Yes, I can’t deny that Frida must have been thinking of Rihanna, who had previously modelled for Gucci Tattoo collection ad campaign early this year when she designed the line.

Staged to international fashion critics and buyers at the recent Milan Fashion Week, I have a strong feeling that this collection would once again successfully reprise her success sans any doubts. Be it the working colour palette, the tribal Ikat pattern, and the edgy body-cinching silhouettes, everything looks so perfect. Even the cutouts too are tastefully done and not extremely graphic like Cavalli to say the least.

The show, which was opened by model Natasha Poly, saw the collection being unveiled in a tonal way. The white collection, featuring white dress with short sleeves and numerous cutout details, three-piece sportswear and intricately detailed shift just to name a few, led the runway parade.

From white, the gradient gradually changed to grey with über-chic maillots (one worn with cuffed skinny trousers) and body-conscious dress with graphic cutout details on the bust and shoulders made the main highlight. What’s more, Frida also created some cutout-free pieces and ensembles for women who have little or no courage to flaunt those sexy curves such as a two-piece suit made of high-waist pants and halter top.

However, nothing ignited the fashionistas’ hype more than the printed line of sinuous dresses and tops perfectly matched with plain ensembles. Deriving her inspiration from the traditional Ikat textile, which is commonly found in the Indonesian island of Lombok, the printed collection boasts a superb mixture of traditional patterns, psychedelic spring/summer colours (think pink, orange, blue and pink) with hi-tech silhouettes. Oh, don’t forget the strategically positioned cutouts too, which are apparent on the dresses.

According to my prediction, pieces that will certainly top most fashionistas’ ‘most-wanted list’ next season will be strapless mini Ikat print dress in orange and grey combination with intricate details on sides; short-sleeved bodycon top with round neck and cutout details on shoulders paired with skinny cuffed pants and adorned with horse bit detail; black and white Ikat pattern halter dress with elaborate halter neckpiece and Gucci’s classic and silhouette-flaunting long black evening dress with beaded side cutouts.

To complement the Gucci goddess looks, slip your dainty legs either into the knee-height sandals with zigzag cutouts or one of the meticulously designed strappy sandals and covet those slouchy bags.

Gucci spring/summer 2010 womenswear will be available at all Gucci stores and selected department/multibrand stores worldwide early next year.

*Photos by Marcio Madeira/

Gucci – Level 2 and 3, Couture Pavilion, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur; Ground Floor, Suria KLCC, Jalan Ampang, 50088 Kuala Lumpur.

1 fashionistas wrote ...:

emmet garage said...

hi there!
we are emmet garage sales. do you when wil h&m store will be arriving in south east asia?