Wednesday, April 26, 2006

In Her Scent-sual Mind

American cosmetic, beauty and fragrance Mogul Estee Lauder had recently relaunched its bestselling fragrance ever, Pleasures. The scent which has captivated the senses of millions of women for almost a decade has been given a "rebirth" in two limited edition packaging, the Artist Edition and Summer Bouquet. For Artist Edition, the bottle was designed by well-known Cuban-born artist Ruben Toledo and inspired by the delightful new spirit of the fragrance. The bottle itself is a charming work of art and that calls to mind of a secret magical garden in the most whimsical of senses where fun and adventure awaits. According to Toledo, "Art is a pleasure in my life and life at its best is full of pleasures". Available in 2.5 oz or 50ml bottle, Pleasures Artist Edition is available now in a boxed set for a limited time at your nearest Estee Lauder concessionaires. For every purchase of the Artist Edition, you will receive a free toiletry pouch, also designed by Ruben Toledo exclusively for Estee Lauder. In Malaysia, the perfume retails at RM 240.00.
Another version to it is the Pleasures Summer Bouquet. What's so special about the Summer Bouquet is it comes with a modern reusable vase topped with a fun hair accessory. Just like the Artist Edition, the Summer Bouquet edition will be available at Estee Lauder counters in Malaysia soon for a limited time only.

Another name in beauty is also making its way here. Sex and the City actress Sarah Jessica Parker has joined the league of fellow actresses Jennifer Lopez, Elizabeth Taylor and Isabella Rosellini with the creation of her first perfume. Aptly called Lovely, the pink-decantered perfume made its debut appearance in stores across United States and Canada last year. According to Sarah, the perfume was inspired by her love of layering unexpected scents and is a blend of of pure innocence with the exotic nature of a precious oil and the sophistication of a fine perfume. The notes are consist of lavender, orchid and amber mingle with apple martini, paper whites and musk. Lovely is sold at Temptations, the inflight duty-free shopping service by Malaysian Airlines for RM 175.00 for a 50ml bottle. Although the launching date for Malaysian market is yet to be known, the fragrance is distributed in Asia by Luxasia, the leading name in fragrances.

*Photos by Estee Lauder and Perfume Emporium

Estee Lauder - Available at all leading departmental stores and duty-free stores nationwide.

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