In attempt to attract the younger crowd to shop at Asprey, the brand has appointed hottest silver screen siren Keira Knightley as the face of the brand in their advertising campaigns. The actress was chosen to represent the house as she has "the style and beauty that truly complements the new world of Asprey," said Gianluca Bronzetti, the CEO of Asprey in his statement. To celebrate Keira's appointment as the latest brand ambassador, a special ring named after her was produced. Available in white and yellow gold, the rings is said to be one of the hottest jewelry piece sold by the house.
The Asprey Group is planning to open more stores in the near future. The next stop will be Hong Kong, Seoul and followed by Singapore.
*Photo by Asprey
Asprey - Adorn Floor, Starhill Gallery, Jalan Bukit Bintang, Kuala Lumpur.
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