Tuesday, April 25, 2006

The Purple So Royal

Walking into Asprey is like walking into the splendour of English royal and noble lifestyle. Like a one-stop shop, it has everything to offer. Trench coats, ties, silk scarves, that famous "Purple Water" perfume and the breathtaking Daisy Collection, a set of jewelry set in diamonds and white gold that worth nearly half a million ringgit are what you can expect from this history-laden lifestyle store cum purveyor. Ever since its opening January, which was officiated by HRH Sultan of Selangor, Asprey has succesfully attract KL's rich and famous to shop in beelines. They are usually frequent London visitors who have known and familiar with the brand.

In attempt to attract the younger crowd to shop at Asprey, the brand has appointed hottest silver screen siren Keira Knightley as the face of the brand in their advertising campaigns. The actress was chosen to represent the house as she has "the style and beauty that truly complements the new world of Asprey," said Gianluca Bronzetti, the CEO of Asprey in his statement. To celebrate Keira's appointment as the latest brand ambassador, a special ring named after her was produced. Available in white and yellow gold, the rings is said to be one of the hottest jewelry piece sold by the house.

The Asprey Group is planning to open more stores in the near future. The next stop will be Hong Kong, Seoul and followed by Singapore.

*Photo by Asprey

Asprey - Adorn Floor, Starhill Gallery, Jalan Bukit Bintang, Kuala Lumpur.

0 fashionistas wrote ...: