Designer Floor at Central Chidlom Bangkok

Whenever you visit Bangkok for leisure or shopping, the shopping trip won't be complete without shopping at Thailand's most in and up-to-date department store, Central. Founded by Chirathivat family, it had its humble begining as a small store carrying the sign Keng Seng Lee or Baskets for Sale. The name Central surfaces after the first branch office was opened at Wang Burapa in 1956. Central Chidlom branch was opened in 1973 and today serves as the flagship store. So famous among foreign tourists who came to Bangkok that it has became a synonymous shopping landmark and a must-shop place. What is so special about Central? Well, Central Department Store caters to the most affluent third of Thailand's urban population, and in this segment it has more customers than all other department stores combined.

Recently, a number of designer labels have made their way to the most influential and iconic shopping institution in Thailand. Located on the first floor of the department store, designer labels who have made Central as their new home are Marc Jacobs, Vivienne Tam (featured top left), Calvin Klein, Burberry, Francisco Biaisia, Diesel and Cacharel. Also available for the first time is Strenesse, a brand originated from German.

Good news for those who are planning to spend a weekend in Bangkok. Central is having a galore of offers, promotions and sales. Yes, it's the Grand Private Sale. With discounts up to generous 80% on top brands and new collections, it also offers 10% off on cosmetics and fragrances. Good news for men. A 20% discount will be given on new collection while 30-70% off on selected items. Purchases made on Marks and Spencer items will receive 15% discount. Children are not left behind as well. To celebrate the Back to School season, Central is offering 15-20% on school uniforms, shoes, bags and more.

For more information on Central's upcoming and ongoing promotion, visit the store's official site.

*Photo courtesy of Central Department Store official site.

Central Chidlom - 1027 Ploenchit Rd., Lumpini, Pathumwan, Bangkok 10330