Tuesday, May 02, 2006

The Man in Brioni

Have you ever wonder of the genius behind every suit worn by James Bond? Well, the suits worn by our favorite hero is designed by the Italian maestro of suits, Brioni. The label was established in 1945 by Italian master tailor Nazareno Fonticoli and Gaetano Savini, a fashion designer. Many would have thought Brioni is a family name but instead, the name Brioni was taken from a resort on the coast of the Adriatic Sea. In the beginning, Brioni suits were favored by the Italian and European aristocrats for its distinctive tailoring. Even real-estate and architecture magnate Donald Trump is the fan of Brioni's suits. Brioni's international kickstart began in 1954, when the brand staged their first fashion show in new York City. Due to the large demands, they opened a factory in Abruzzo, Italy where expert tailors hand-sew jackets and trousers before adding the finishing touches by machine. Brioni also owns a shirt factory, a leather fashion house and a line of women's clothing.
Brioni's 900 tailors create 200 models in different styles and sizes every year. A quarter of the production consists of made-to-measure tailored suits for an elite of 25,000 customers.

To create a suit, it requires 18 hours of work and there are more than 5000 fabrics to choose from. A ready-to-wear suit ranges from US$3600 to US$5500 while a su-misura or tailored ones can fetch up to US$24 000 a suit. Today, Brioni garments are available at reputable retailers such as Saks Fifth Avenue, Barneys New York and Neiman Marcus. In Malaysia, Brioni freestanding store is located at the J.W. Mariott hotel, Kuala Lumpur, which is adjacent to the Starhill Gallery.

* Photo by italophile.com

Brioni - J.W. Marriott Hotel, Jalan Bukit Bintang, 57800 Kuala Lumpur

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