Wednesday, August 02, 2006

A Loewe Soiree

KL's most iconic, swanky and chic place to shop, eat and be seen, the Starhill Gallery once again played host to the opening (or reopening) of the revamped Loewe store, which is the third in South East Asia. Famous for its IT-bag, the Amazona which has been toted by many famous iconic women around the world, the new boutique carries a complete array of goods ranging from its ever-famous leather goods to the new ready-to-wear collection. The event was attended by customers, socialites and celebrities who were mostly spotted with their Loewe Amazona handbags in tow to celebrate the 160th anniversary of the brand that once began as a small leathergood workshop by a German immigrant in the 1900's. The opening of Loewe's concept store in KL is set to put the cosmopolitan city on the world's jetset shopping map.

Guests who were given the honor to officiate the new boutique are Loewe Asia Pacific president and chief executive officer Alberto Puyol, Ambassador of Spain German Bejarano, YTL Corporation Group (the proprietor of Starhill Gallery) managing director Tan Sri Francis Yeoh and Malaysian classic beauty cum singing sensation, Camelia who was wearing one of the current ready-to-wear pieces designed by Loewe's creative director Enrique Jose Ona Selfa, a Belgian-raised Spanish designer who has been with the label for a long time. Also spotted wearing a piece of Loewe is model/actress/singer Deanna Yusoff who looks stunning even though she is now in her mid-30's. The attraction to the refurbished store will be the emblematic wall constructed from beige Traventine marble wall plus a soft ambience lighting and vast space. The party continues to Sevenatnine at the Ascott where singer Camelia serenades the crowd with her authentic yet unique voice prowess followed by toast made by the guests to the fashion house.

To celebrate the anniversary, Loewe launched a special collection of bags to chronicle its logo evolution from the beginning to present.

*Photos by YTL Community.

Loewe - Indulge Floor, Starhill Gallery, Jalan Bukit Bintang, Kuala Lumpur Tel: +603-2142 3523

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