Friday, November 24, 2006

Evisu at Parkson Grand KLCC

Recently, Malaysian jeans connoiseurs welcomed the new jeans label in town, Evisu jeans. The Japanese jeans label opens its concession at the revamped Parkson Grand KLCC, thus adding to the current selection of international brands which includes Seven For All Mankind, Calvin Klein Jeans, Country Road and Magrit to name a few.

The story behind Evisu jeans is legendary as the label was started by a man who was searching for a true jeans that fits a connoisseur like him and he was Hidehiko Yamane. It was during one of his trips in searching for the vintage jeans pieces, he came upon an American loom from the 1950's that's capable of weaving forty meters of selvedge denims and thus the idea of creating exceptinal jeans for connoiseurs like him was conceived.

In 1988, he began creating a product that soon will be a cult among stars and jeans fans worldwide. He christened the jeans as Evis, named after the Buddhist god of prosperity and the first produce were made in Osaka, Japan using pure American cotton. Yamane even painted his famous seagull logo on every jeans that he created, which has since remained as the label's trademark.

Only in the 90's, when the demand for vintage jeans are growing, Evisu took a leap forward by granting a licensing rights to an Italian jeans producer and have it mass-produced and distributed to all parts of the world. Apart from 50 stores in Japan, Evisu has grown into an international network of 400 stores around the world and the jeans too is sold in notable department stores including Parkson.

For Japanese jeans otaku, complete your collection with the latest offerings from Evisu by visiting its first Malaysian store at Parkson Grand KLCC. I bet you won't be dissapointed!

*Photos courtesy of Evisu Jeans

Evisu at Parkson KLCC - Ground FLoor, Suria KLCC, Jalan Ampang, Kuala Lumpur.

1 fashionistas wrote ...:

Allyson said...

hi

thanks for the info, I just bought a pair of Evisu sunglasses and decided to google the brand. Found your nice blog instead... :)