Sunday, January 28, 2007

New from Chloe... The Bay bag

Parisian fashion house Chloe has recently appointed Paulo Melim Andersson as its new Chief Designer, replacing Phoebe Philo. The appointment was announced by Chloe's CEO Ralph Toledano last October.

In a press release released by the fashion house, Toledano was thrilled to have Paulo joining the house and he looks forward on him to become a part of Chloe's design legacy.

The Swedish designer graduated from Central Saint Martins and The Royal College of Arts in London with degrees in fashion design. Before joining the French fashion house, Paulo was previously the Design Director for Italian fashion bigwig Marni where he worked for the last seven years.

With his appointment to Chloe, the Swedish designer has officially joined the leagues of Karl Lagerfeld, Martine Sitbon, Stella McCartney and Phoebe Philo, the big names who have navigated and groomed Chloe into one of the prestigious fashion houses in the world. Paulo's debut collection for Chloe, the Fall/Winter 2007 collection will be shown in Paris this March.

Meanwhile, Chloe is proud to introduce the new addition to its extensive family of bags. Meet The Bay. Inspired by the retro 70's spirit, The Bay is made from sensuous leathers and comes in the shapes of classic satchel, tote and long strap messenger with four different colors to choose from - black, mocha, tan and ecru. This fabulous yet ergonomic bag will be joining its bestseller sisters, Paddington, Silverado, Edith, Tracy, Betty and the Bracelet bag as one of must have accessories. There's also a possibility that this bag could be crowned as the next It bag. Who knew?

The Bay by Chloe is available at all Chloe boutiques and in Malaysia, The Bay and other Chloe accessories are exclusively available at Shuz.

*Photo courtesy of Chloe.

Chloe at Shuz - First Floor, Suria KLCC, Jalan Ampang, Kuala Lumpur.

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