Wednesday, February 14, 2007

Khakis with Attitude from GAP

Khakis have been a staple within our wardrobes. Be it a man or woman, khakis are considered as essential due to its comfortability and durability. This Spring, Gap has given them an attitude by running an integrated ad campaign fronted by a selection of prolific models and actors. The Gap khakis were given a lighter look and style than ever before that enables you to kick back and get yourself ready for the incoming Spring.

“Gap’s khakis for spring are effortless. Soft, rumpled and laid-back – they have a whole new lightness and ease,” said Trey Laird, creative director for Gap in the company's press release. “The look is still pulled together, but with a cooler, more carefree vibe that comes alive in our new 'khakis with attitude' campaign.”

Gap’s new khaki collection features a broad range of fresh, easy looks for both men and women. The look for women is all about wide-leg pants, which makes Gap’s boyfriend trouser a must-have item. Made of lightweight cotton and featuring clean lines with a wide cut leg, the boyfriend trouser offers women an updated twist on a classic favorite.

Other great khaki styles available for women include the khaki pencil skirt, drawstring dress, zipper anorak and cropped peacoat. Men will love the casual attitude of this season’s khakis including everything from relaxed khaki pants and cargo shorts to weekend jackets and military shirts.

Shot by acclaimed photographer Mikael Jansson, Gap’s spring print campaign features Gap’s new “khakis with attitude” in a series of laid-back images. The ads are shot against a faded khaki backdrop capturing the light, relaxed mood of the season.

Each person in the campaign is photographed wearing an item from Gap’s new khaki collection for spring. Kyra Sedgwick gives a playful, flirty glance in her khaki boyfriend trousers, Wentworth Miller looks casual and comfortable in his cargo khakis, and Chris O’Donnell exudes cool confidence in his khaki military jacket and drawstring pants.

The “khakis with attitude” print campaign, was developed by Gap’s creative agency Laird + Partners and will run in March issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and GQ. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.

GAP's Khakis with Attitude is a part of GAP's Spring/Summer 2007 Collection and it will be available in all GAP stores worldwide beginning next March.

*News and photos courtesy of GAP inc.

GAP - G53, Ground Floor High Street, One Utama Shopping Center, Bandar Utama Damansara, 47800 Petaling Jaya.

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