Shopaholics Anonymous Malaysia: Karl Lagerfeld Signed Fragrance Deal With Coty

Sunday, July 22, 2007

Karl Lagerfeld Signed Fragrance Deal With Coty

German fashion maestro Karl Lagerfeld is a superior multi-tasker. Not only he is the creative director for Parisian fashion house Chanel, but at the same time, this German also designs for Italian label Fendi as well as his own - Karl Lagerfeld and K by Karl Lagerfeld.

If it wasn't Lagerfeld or more affectionately known to the fashionistas, stylists, editors and writers as the Kaiser, who brought revival to Chanel, the fashion house won't be on the same height as Dior or Valentino today. Thanks to the Kaiser, the strong femininity of Late Gabrielle Coco Chanel remains alive till today through his reinterpretation.

Recently, Coty Fragrances, one of the world's largest fragrance manufacturer announced its strategic licensing alliance to market Karl Lagerfeld signature fragrance line. The deal was sealed between the company and Karl Lagerfeld SAS, represented by its CEO, Fred Gehring.

The partnership is the first for both parties and this will be the first time for both Lagerfeld and Coty to work side-by-side in creating a fragrance line that's signature and exclusive to the German fashion maestro.

"Karl Lagerfeld is one of the, if not the, most influential fashion icon, idol, and trendsetter of the 20th Century, and no doubt his legacy will be idolized by generations to come. His magnetic personality, powerful charisma and undeniably prestigious styles are coveted by celebrities, designers and consumers worldwide," said Bern Beetz, CEO of Coty Inc. "We are thrilled to have this opportunity to work together and to market the signature line of Lagerfeld fragrances."

"We are extremely pleased with our new partnership with Coty Inc.," Gehring states on the partnership. "Karl Lagerfeld and Coty are a winning combination to create and extend the fragrance offerings of the Karl Lagerfeld brand worldwide."

Two years before, Coty was the appointed distributor of Karl Lagerfeld fragrance line for Unilever, the former licensee for Lagerfeld and the company (Coty) plans to continue the distribution of the existing Lagerfeld fragrance line. To date, Coty's portfolio of brands include J.LO by Jennifer Lopez, L.A.M.B by Gwen Stefani, Chloe, Chopard and coming soon, Kate Moss.

*Photo courtesy of AP/The Age Autsralia and People.com.

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FROM THE STYLE DESK

Hello my darlings,

I was never a fan of Stepford Wives. Even though it’s just a work of fiction by late Ira Levin, I simply find the storyline distasteful – an atrocious depiction of a man’s ideal utopia: a suburb or state of mind, tuck from the rest of a normal society somewhere near Connecticut where men will always be kings and women will bow to them as slaves.

And although I really love its main character Joanna Eberhart, her ending – she became one of the Stepford Wives at the end of the story, along with her rebellious neighbour Bobbie - was something I did not expect. But thank God, Nicole Kidman did not suffer the same in the latest version of the movie (err, is 2004 still considered as ‘latest’?)

However, no matter how profound my hatred is on Stepford Wives, be it the novel or the films, I could never hate their vibrantly coloured wardrobes and classic silhouettes, epitomising the poster housewives’ look of the post-war age. Well, easily said, think of what you often see on Katy Perry’s svelte body.

Now, good news for Stepford Wives’ style worshippers – the Stepford style is back to haunt your wardrobe come next year’s spring/summer season. Yes, that’s what my trusted source says and I ain’t kidding you!

So, what can you look forward too? Well, for starters, one can look forward to sundresses and day gowns with skirts blown up to full proportion, tartans and fruity floral prints like the cherries, lemons and pomegranates to name a few.

As for evening, stash some cocktail rings in candy hues, pantsuits in jewel toned Thai or shantung silk or dramatic drape evening dresses with elegant silhouettes or with generous embellishments. Ah, what a nice mix of style to shoo away those cloudy economic days next season.

Anyway, those that I mentioned above are just some of my predictions. What’ll be in stores for next season? We’ll never know until the fashion week curtains are raised within the next few days. So, before we parting ways, always keep that positive mood on 24/7 and let’s embrace the incoming season with lots of fun-filled roleplays!

Kisses and Hugs,
Shaiful

STYLE-GRAM

Kenzo is back after a long hiatus from Malaysia's fashion scene. Check out their new store with fab new interior concept at the Starhill Gallery.

H&M fans, be prepared for Sweden's much-loved high street fashion retailer is going to arrive in style in KL very, very soon! Word has it that the first ever H&M store in Malaysia is set to be located in the heart of KL's Golden Triangle. Want to know where? Watch this space!

New York multi-brand store scene is taking Tokyo by storm! First, there was Kirna Zabête; now comes Opening Ceremony! Officially opened last June, Opening Ceremony Japan carries cult clothings and accessories designed by top-notch designers like Alexander Wang, as well as Chloe Sevigny for Opening Ceremony collection!

Is Dior flagship at Starhill Gallery getting another round of facelift? Just wait and see.

Judith Leiber's infamous minaudiere collection is now available at TriBeCa, Suria KLCC.

Fans of Louis Vuitton in Indonesia welcome Louis Vuitton's flagship store at Plaza Indonesia, Jakarta. The store carries complete array of Louis Vuitton goodies, including special items exclusive to the store.

Max Mara's flagship store is now open at Pavilion KL.

COPIES ARE UNCOOL!

I know how tempting designer goods are and many would do anything to get their hands on them. And since an original bag would set us back at least a one full-year salary, then the only way left to satisfy our temptations is by buying either fakes or replicas.

You see, to create something that's lustworthy and iconic is not an hour or two task. It takes not just months but even years for designers to come with something regarded as the 'it' thing by the world. And do you know that it takes more than 20, or sometimes up to 100 working hours for a craftsman to put an 'it' bag together, compared to the mere 3-5 hours taken by a machine to do the same thing! Painstaking? Yes, it is!

And what's more, I hate how the way many replica or fake branded goods-selling websites boasting how they could create the similar thing using so-called new technologies and stuff.

Just put yourself in the shoes of an artist who has been working hard to get his name and creation well-loved and recognised by the world, and you certainly feel the pain and agony he or she feels, even though the fashion house might be paying him thousands or millions in monthly salary.

So people, start reconsidering what you're doing. It's never to late to save your money for something that's worth your hard work all these years. Besides, designer bags will always be in fashion even when their 'it' days have long gone. Support real designers and say NO to replicas and fakes.

Shopaholics Anonymous Malaysia

Sunday, July 22, 2007

Karl Lagerfeld Signed Fragrance Deal With Coty

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