Friday, September 14, 2007

Saccharine Sweet ... Justsweet by Jennifer Lopez

If we could dive deep into Jennifer Lopez's brain, all that we may see are her dollar sign-shaped neurons traveling in every direction. Each and every foray she ventured would spell windfall in million of dollars, a privilege envied by many Hollywood celebrities.

This time, the Latina hottie is back with a junior line called Justsweet. Like its predecessor J.Lo by Jennifer Lopez, the brand, which sounds like French's "Je Suis" or translated as "I am" targets on younger consumer who are seeking for confidence and liveliness, while at the same time looking on exuding daring sense of femininity. Not to mention, another clean way of creating mini J.Lo's.

Working together with chief designer Sophie Na, the collection appeals to wide range of women and it embodies the aesthetics intended for energetic and daring women who are chic and sophisticated, just like, who else, Miss Jenny from the Block herself.

To be honest, the lineup of clothes and accessories totally mirrors what Jennifer owns in her closet, just like what Kate Moss for Topshop line is.

But let us go through this simply irresistible line that will emulate the success of its sister brand J.Lo and the so-so Sweetface. For tops, there's something about JustSweet that I love. Hey, there goes my positive side for the brand. Although some pieces could be deemed as L.A.M.B-esque, I love the way it fits on your body. Add nice detailing such as pleats, gathers and laces, you already got yourself a top that exudes the "muy caliente" Latina chic look.

For jeans lovers, Justsweet got five alluring fits that you can choose from, namely Ariana, Bianca, Lola, Madison and Max. Not missing in action and following the trend of the moment are leggings.

Sparkle glitter leggings are what you should sport in the streets if you want to catch the attention of fashion medias. Available in two hues of gold and platinum, they are the leggings worth not to miss for.

Accessories are demure and so typically Jennifer's personal style, all bling-bling here and there but the footwear are to die for. My pick of the crop would be Neena high boots with lace-up accents and faux fur trim, which is totally a reflection of Miss Lopez's never ending love on fur, and the stunning sequined peep-toe Nicola pumps in pink and black. A prom night item one can't simply missed.

At the moment, Justsweet collection is only available exclusive to its online store and get free Justsweet notepad and pen with every purchases made.

*Photos courtesy of Justsweet and Sony-BMG.

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