Friday, March 07, 2008

Bemvindo Ao NK Store

Are you tired of visiting the same ol' palatial Daslu and seeking for a greener pasture with classy stuff that truly reflects your personal style while shopping in São Paulo? Then head over to the über-chic NK Store.

Located in the most stylish district of all São Paulo known as Jardins with top-notch elite neighbors including Max Mara, Cartier, Tiffany & Co., Versace, Bulgari, Christian Dior, and Roberto Cavalli to name a few, NK Store offers the best designer goods from both local and international arena with distinctive styles altogether housed in a single modern building at Rua Sarandi and sandwiched between São Paulo's famous retail belts - Rua Haddock Lobo and Rua Bela Cintra.

Boasting a truly magnificent modern architecture and a clean yet sleek layout in an efficient interior decoration color palette of white and black, NK Store is the face of Brazil's modern fashion retailing scenario. The floors are covered with posh and well-polished marble slabs or white tiles while the walls are either painted in pure virginal white or smartly adorned with slabs of brown granites with unpolished texture fashioned into long strips resembling classic wooden panels, finished off with fresh flower arrangements.

In case if you are wondering what NK stands for, it is the initial of its founder, fashion designer Natalie Klein.

A fashion savvy Brazilian woman who studied Architecture with good taste in fashion and business as well as art (Klein is one of the directors for São Paulo Museum of Modern Arts), the idea of creating a store that houses international labels that syncs with São Paulo's personality began when she was 21 with every piece of merchandises sold at the store was personally handpicked by Klein herself.

In order to fulfill the demands of her high-profile clients, Klein will not stock a single piece of item from a prospective new brand b
efore seeing three consecutive collections. At NK store, fashionistas can look forward to well-edited selection of clothes, shoes, and accessories from renowned international designers such as Marc Jacobs, Catherine Malandrino, Luella by Luella Bartley, Stella McCartney, Missoni, Mulberry, Sass and Bide, as well as Paige.

Also available here are collections from renowned Brazilian designers namely London-based Issa by Daniella Issa Helayel, which is famous for her exotic and modern prints incorporated on luxurious silk jersey dresses, Ana Rocha and Appolinario, Francesca Giabbi, Jack Vartanian, Juliana Jabour, Neon, Marcelo Quadros, RSVPurse, and Zidi, as well as two in-house labels - NK and TalieNK to list a few. For fashion-conscious fitness buff, NK Store also carries contemporary and stylish fitness apparels by Stella McCartney for Adidas, Puma, and Nike.

After taking your entire day picking the latest pieces, retreat to the exclusive Cliquot Bar. Touted as the first in entire America continent, the bar is located on the second floor of NK Store and serves none other than luxurious chilled Veuve Cliquot champagnes.

Accessible via an exclusive elevator, the bar was conceptualized and realized by renowned Brazilian architect Leonardo Mancenido and features a cool decor integrating demolition wood on both wall and floor, accompanied by furnitures in Veuve Cliquot's signature color - yellow and black.

To experience a refine shopping experience in a contemporary retail ambiance on your next trip to São Paulo, remember to pay a visit NK Store and you will immediately fall in love with it.

*Photos courtesy of NK Store.

NK Store - 34, Rua Sarandi, Jardins, São Paulo, SP, Brazil

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