Monday, November 13, 2006

Looking good in Benefit

Makeup connoisseurs of Malaysia rejoice as there is a new brand from the Land of Uncle Sam that gave us the likes of Estee Lauder (who can ever forget the grand dame of cosmetics?), Clinique, Stila and M.A.C. Meet Benefit, the new cosmetic line that will complete our current cosmetic and skincare lineup. Founded by two identical Indiana born-and-bred twin sisters Jane Ann and Jane Ann Ford in 1976, the San Francisco-based cosmetic and skincare manufacturer, what sets it apart from other labels is the zany packaging which features punny names and pin-up images.

Benetint, the two-in-one cheek and lip tint has been one of Benefit's best selling product. It has been used religiously by Hollywood celebrities for ages and until today, it still remain popular among the Tinseltown circle. According to the product description, the sheer tint gives you an innocent, yet provocative glow that will keep everyone guessing "what has she been up to?" Another best-selling product by Benetint is the Dandelion "Perk-me-up" Pink Powder. The soft pink hue gives an instant radiance and helps brighten everyone's complexion sans the powdery or chalky look.

Having problem with your facial features and need a quick fix? Benefit has the answer and it can be found in the Fix it and Fake it, two types of solutions designed to solve your facial problems. If you have an uneven skin tone, your Fix it solution will be You're Bluffing correction stick, Get Even compact powder that can hide away all the blotches and redness on your face; Play Stick, a two-in-one concealer and foundation stick and a correction powder that will act as an alternative to foundations called Bluff Dust. What if you need an instant makeover without having to splurge both time and money? Then turn to these Fake It and Fix It solutions - Dallas, a combination of bronzer and blusher; BADgal lash for your eye lashes, the inevitable Benetint for both cheeks and lips use and the luxurious Dear John cream which helps lock moisture in your skin.

Apart from cosmetics and skincare, the label also came up with their very own perfume called Maybe Baby. The perfume was voted by Elle Magazine as the best fragrance to give or get and features apricot and white ginger on the top note; water blossoms, lychee and bergamot on the middle not and white musk and warm peach on the base note. Flirtatious and playful, the perfume is available in two sizes, 50 ml and 100 ml.

Benefit products are currently sold at Benefit boutiques and counters, known as the Beauty Bar in United States, Canada, United Arab Emirates, and Asia Pacific in Guam, Taiwan, Hong Kong and Korea. Recently, the brand has expanded its wings to Malaysia by opening three Beauty Bars at Parkson KLCC, Metrojaya Mid Valley and Sogo. Visit these Bars and experience the Benefit of being beautiful.

*Photos courtesy of Benefit Cosmetics San Francisco

Benefit Cosmetics - Parkson KLCC, Suria KLCC, Jalan Ampang, Kuala Lumpur; Metrojaya Mid Valley, Lingkaran Syed Putra, Kuala Lumpur; Sogo, Jalan Tuanku Abdul Rahman, Kuala Lumpur.

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