Wednesday, February 28, 2007

For the Stylish Moms-to-be...

When a woman announces that she's pregnant - there are two things that she should do as quick as she can before the bump gets bigger and bigger. Swap her size 2 or 4 designer clothes off the wardrobe and replaces them with plus size maternity clothes that usually look drab, shabby and drag.

Even though actress Catherine Zeta Jones had her maternity wear embellished with Swarovski's
diamantes all over the neckline a few years back at the Oscar Awards show, that doesn't look awful chic at all.

But if you are an expecting mother and planning on a shopping trip abroad to find maternity clothes that worth buying, then head to Amayi, Thailand's hip maternity clothing shop.

Why is it a hip and hit shop among Thai expecting mothers? Well, Amayi does not only produce comfortable and easy to care maternity wears but the clothes are inexpensive and the designs are truly non-pregnant looking. It means that you can always wear it even when you're not pregnant at all.

Founded by Nida White, the idea of setting up a hip and trendy maternity shop like Amayi came when she was frustrated with the choices of maternity wear when she was pregnant.

According to Time Magazine, the one-time political science student decided top establish her own clothing line, combining the trendy designs with luxurious fabrics that aren't commonly used in the making of maternity garments.

"Everybody wants to look good all the time," says White to the magazine. "If people say 'you're pregnant but you still look very good', it cheers you up."

From halter-neck dresses to cool separates, Amayi's extensive collection starts from as low as 1590 THB or US$44.30 for Mandy sleeveless maternity blouse to 5190 THB or US$144.61 for Delanie satin halter dresses, you are spoilt by choices that suits your budget. After all, where else in the world would you get a high-quality designer maternity clothes at this cheap tag.

To date, there are three Amayi stores opened in Bangkok, with the recent one being opened at Esplanade. So mothers-to-be, be sure to head to Amayi while you're spending your moolahs in Bangkok.

*Photos courtesy of Amayi.

Amayi - 1st Floor, Penny Balcony, Soi Thonglor 16, Bangkok, Thailand; 1st Floor, Siam Paragon Department Store, Bangkok, Thailand; Mezzanine Floor, Ratchadapisek Road, Bangkok, Thailand.

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