Tuesday, August 07, 2007

Missoni Spreads Its Touch on Red Carpet

Celebrity dressing is one of the most lucrative job these days because in reality, it is not easy to dress a celebrity.

In those days, celebrity dressing is a stylist responsibility. So careful that every care needs to be taken into account or be prepared to meet the sizzling comments from the fashion critics and magazines.

Though stylists are still playing an important role in creating celebrity wardrobe based on their persona and lifestyle, the red carpet dressing has been taken to a new height with more fashion labels throwing in celebrity services for the comfort of the celebs who are attending a star-studded event.

American brand Polo Ralph Lauren set up its own celebrity dressing and entertainment department to oversee celebrity dressing that is related with the Ralph Lauren label and sub-labels.

Joining the league this year is the family-run Italian fashion house Missoni. To entice more celebs into wearing and parading Missoni creations on the red carpet aside from improving its service to the star clients, the company have set up its own celebrity dressing and entertainment department.

In a report by Womens Wear Daily, the department will be spearheaded by Edward O'Sullivan and Meredith Keller. O'Sullivan, whose previous working experience includes a five year stint with Polo Ralph Lauren's as the director for celebrity dressing and entertainment will lead Missoni's worldwide celebrity dressing and entertainment department, working for the brand in both Los Angeles and New York.

As for Meredith Keller, who also had previously worked with Polo, she is appointed as the new senior manager of the department. Missoni Fall/Winter 2007-08 collection is available now in stores.

*News courtesy of Womens Wear Daily. Celeb photos by Yahoo! OMG.

Missoni - #01-15/16, Hilton Shopping Gallery, 581 Orchard Road, 238883 Singapore.

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