Thursday, August 02, 2007

Reese Whiterspoon is the New Face of Avon

World's biggest cosmetic and skincare manufacturer Avon Products, Inc. has announced the signing of famous Oscar-winning actress Reese Whiterspoon as its first ever global company ambassador.

The appointment too, which is newly-established by Avon will see Witherspoon serving as the Honorary Chairman of the Avon Foundation, a foundation set up by Avon focusing on breast cancer, domestic violence and emergency relief.

Also serving as the spokeswoman of Avon beauty brands and sales representatives, the multi-year agreement signed between Witherspoon and Avon requires the actress, known for her famous portrayal of chorus girl Becky Sharpe in the movie adaptation of classic novel Vanity Fair and Elle Woods, a blond fashion merchandising student turned stylish attorney in Legally Blonde, to be actively involved with product development initiatives, and appe
ar globally in Avon websites, advertising campaigns and brochures.

"We are thrilled to welcome Reese as our Global Ambassador and believe she will give a strong voice to the company's commi
tment to empowering women," said Avon Product, Inc.'s Chairman and CEO, Andrea Jung.

"As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than 5 million Avon Representatives around the world -- and Reese is a perfect fit. She is an accomplished actress, a successful producer and a working mother -- and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon Representatives."

"Our partnership with Reese represents a breakthrough moment for our company -- and comes just months after the launch of successful Hello Tomorrow campaign, which signaled a true evolution of the Avon brand," said Avon Product, Inc.'s Senior Vice President and Global Brand President, Geralyn Breig.

"This is the first time we have had celebrity representation on all three dimensions of our business -- our philanthropic initiatives, our brand, and the Avon Representative -- and we are incredibly excited to h
ave someone of Reese's talent and stature add her voice to Avon's message to help bring it to the world."

Reese, who won an Oscar in Best Performance by an Actress in a leading Role for her portrayal of June Carter Cash in the late Johnny Cash's biopic Walk the Line, will partner with Avon Foundation, which was founded in 1955 to raise awareness and for the Foundation's programs in the areas of breast cancer, domestic violence and emergency relief.

"I am very excited to be partnering with Avon. Avon is more than an iconic and world-class beauty leader - - it is a company that is known the world over as a crusader for women's causes," said Reese Witherspoon. "I am truly impressed by how Avon has been able to effect real change in the communities in which it does business, and by how committed the company is to providing economic and personal fulfillment to women all over the world."

She adds: "I feel a great responsibility in my own life to give back to society. Now, as the Honorary Chairman of the Avon Foundation, I am proud to be joining in the great philanthropic work that is already underway."

Expect to see Reese Witherspoon in major Avon advertising campaigns and your upcoming Avon brochures in the coming months to come!

*Photos by Yahoo! Movies.

To locate your nearest Avon Beauty Boutique or dealer, please call 03 - 7957 3848 for further inquiries.

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