Sunday, December 30, 2007

Wheels and Doll Baby ... From Oz with Love

'Tis the season to be inspired by the glorious days of the olden days and burlesque artiste Dita Von Teese is the new Carrie Bradshaw.

Whether the fashion designers are simply running out of ideas or maybe the fashion-conscious society can't get enough of the golden Hollywood days, vintage styles and its aesthetics will always rule the day.

While many of us aren't lucky enough to own a real vintage, clothing labels offering vintage-inspired clothes are aplenty today and Australia's favorite, Wheels and Baby Doll is one of them. Founded in 1987 by designer Melanie Greensmith, the brand has become well-known among not only Aussie fashionistas but also trendsetters from all over the world, with Hollywood makes the bulk of its client.

“I always enjoy doing things I would wear myself. I like a certain cut and fit that makes women look their best and most glamorous, and luckily for me a lot of girls around the world have enjoyed the same,” the designer says to Vogue Australia. “I keep an eye on on-trend fashion but never follow it precisely”.

Taking Hollywood icon Ava Gardner, the Rat Pack music, French antiques, art deco paintings with luxury, fun, brightness and richness ("all the things I Love!") as her inspirations, Wheels and Doll Baby's collection of apparels in old time classic silhouettes with lush fabrics have attracted the likes of Gwen Stefani, Kate Moss, Kelly Osbourne, 70's pop icon Deborah Harry of Blondie and Dita Von Teese. Even Jemima Khan was spotted in one of the brand's creation.

Creating a star appeal to the brand is the involvement of stars to front the brand's ad campaign. Of late, Deborah Harry and Dita Von Teese have both fronted the campaigns while the recent one was fronted by Daisy Lowe.

Apart from women's apparels, Wheels and Baby Doll also created a special line for men, called Be My Dandy. The men's collection feature tees and shirts with cheeky messages or Wheels and Baby Doll logo printed on either back or front of the pieces.

The "Weekend at the Waldorf" collection is a collection of luxurious dresses, evening wears, skirts, and tops in jersey, satin, velvet, and cake ruffle with black, cream, and light pink as the working color palette.

Adding a posh yet elegant feel to the clothes are intricate detailing such as roses embroidery, wheels charm in gold hanging on the neckline, pleats, bows, floral detailing set in Swarovski crystals, as well as chiffon ruffles on the sweetheart neckline.

"Weekend at the Waldorf" collection is available now at Wheels and Baby Doll online stores as well as multi-brand boutiques and renowned department stores such as Harvey Nichols, Fenwick, and Harrods in London, Chocolate in Japan, National Jean Co and Urban Mix in the USA, and Wheels and Baby Doll flagship store in Sydney's Crown Street.

*Photos courtesy of Wheels and Baby Doll & Vogue Australia.

Wheels and Baby Doll Flagship Store - 259 Crown Street, Darlinghurst 2010, Sydney, Australia.

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