Tuesday, February 05, 2008

Pure White Linen Light Breeze ... Escape To The Summer Seas

People always say that a memorable summer should be best spent near the ocean. Imagine yourself sitting at the beach or among the rocky cliffs, facing towards the vast and borderless ocean, dazzlingly sparkle in azure waters.

Inspired by an eternal summer close to the sea and the crisp sea breeze, cosmetic and fragrance giant Estée Lauder recreates the feel and immortalizes it into a bottle of appealing scent called Pure White Linen Light Breeze. Casual, tranquil, and relaxed, the new fragrance is homage to the original White Linen, a fragrance favored by the late Mrs. Estée Lauder who launched it in 1978.

The top note starts with Darjeeling tea, sprinkled with citrus-y Italian Bergamot, white grapefruit, and orange zest notes, lending a hint of shimmer into the scent. The heart of the fragrance is made of asthmantus, yellow freesia, petals of aromatic neroli, and rich centifolia roses. Ending the Mediterranean seascape-inspired scent are cedar and teak with a drop of acacia honey for sensuality.

Fronting the Pure White Linen Light Breeze ad campaign is no other than one of Estée Lauder’s leading ladies, the Academy award-winning actress and spouse to Coldplay’s Chris Martin, Gwyneth Paltrow. The campaign featured Paltrow lounging on the sandy beach on azure green pillows backed by the beautiful sea stands as a perfect testament to the fragrance’s inspiration and feel.

The Pure White Linen Light Breeze is available now at all authorized Estée Lauder concessionaires and starts from RM 195.00 for 50ml EDP.

*Photos courtesy of Estee Lauder.

Estée Lauder authorized concessionaires are available at all leading department stores and selected duty-free stores throughout Malaysia.

1 fashionistas wrote ...:

aizat.cinta.goddess said...

huhuhu..for sure lh my ashraff sinclair..