Well, call me a menswear store hater or whatever you like but I always try to avoid entering stores where men shop because one, the interior and the ambience are too anal and does not evoke the urge to shop in me and two, I see more grey-haired guys than young ones buying!
A boutique best described as “a menswear store like no other”, TENC was founded by three men whom all shared the same yet profound passion in fashion – Casmad Sanuri (Memed), Ruben Emir Gnanalingam and Khairy Jamaluddin – and boasts an ambiance that you could not find in any other menswear boutiques around KL.
Just imagine yourself being in one of those Ivy League frat homes - wooden fixtures, plush leather sofas and mahogany coffee table laid with glossy fashion bibles, and some antique artifacts to evoke luxury feeling teemed with relaxed lighting.
In addition, the pool table, which lies in the centre of the store, also plays an important role as one of the store’s attraction.

Though it might be too long to list them all down, among sought-after brands carried by TENC include Antik Denim, Armand Basi, Citizens of Humanity, Earnest Sewn, J Brand, Mike & Chris, Project E, Jil Sander, Canterbury NZ and Helmut Lang.
Apart from that, Justin Timberlake die-hard wannabes (I’m referring to those who love emulating his style rather than listening to his works) will be enthralled to know that TENC also carries his premium denim brand William Rast.
A denim brand that runs slightly away from the clichés of other celebrity clothing brands, William Rast has garnered quite a lot of attention from fashion press worldwide plus a humongous following among celebrities and denim lovers alike. Even Justin’s ex-leading lady, actress Cameron Diaz has been spotted wearing William Rast a few times after the breakup!

A superb brand of sporty shades sporting cutting-edge yet clean lines and silhouettes, Blinde shades, to date, have been seen shielding the eyes of Hollywood leading hunks such as Brad Pitt, Leonardo diCaprio and hottie-licious Matthew McConaughey.
Therefore, to experience what it is like to shop inside an Ivy League’s frat room or dressing up like an emperor (sans being humiliated in the public for being threadbare as in the ever-popular fairy tale), make your way straight to TENC today.
*Photos courtesy of TENC, William Rast and Blinde websites.
The Emperor’s New Clothes (TENC) - Lot 3.35, Pavilion KL, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur
1 fashionistas wrote ...:
最近様々なメディアで紹介されている家出掲示板では、全国各地のネットカフェ等を泊り歩いている家出少女のメッセージが多数書き込みされています。彼女たちはお金がないので掲示板で知り合った男性とすぐに遊びに行くようです。あなたも書き込みに返事を返してみませんか
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