Friday, April 27, 2007

Hello.... It's Prada-licious!

After a long wait, the much awaited Prada phone has finally reached selected Prada stores around the world. Sleek and simply black, the phone was a fruit of collaboration between the Italian fashion house and LG, a Korean electronics company.

“We at LG are exceptionally proud of the PRADA Phone by LG” says Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. He continues, “The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen.”

Visiting LG Headquarters in Seoul, Korea, Mr. Patrizio Bertelli, President and CEO of PRADA, said: "As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone."

Apart from being in the most wanted lists of all fashionistas and devoted Prada fans who have been admiring and wearing her minimalism-influenced creations, the phone too is the first touch screen phone ever developed in the world. Features include music player with the capability of playing MP3, ACC, ACC+, WMA and RA files, a video player and music multitasking ability, a document viewer as well as a 2M CMOS camera just to name a few.

With luminescent black exterior that spells simplicity, chic, and of course, the right word, luxury, the Prada phones have been shipped to select Prada stores in UK, France, Germany and Italy since the last February and retails at
. As usual, the designer phone received a tremendous response among European fashion lovers.

In Asia, the phones is expected to be at Prada stores by next month, although the press release stated that the phones should be in Asian stores by late March. The pricing structure for Asia, especially in Singapore and Malaysia is yet to be released but predictions should be around RM1990 to RM2999 for the Malaysian market.

For more information on the Prada phone by LG (KE850), visit the nearest Prada store today and inquire on the phone's availability.

*Photo courtesy of LG

Prada - Ground Floor, Suria KLCC, Jalan Ampang, 50088 Kuala Lumpur.

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